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ARE YOU A PHOTOGRAPHER?
SnapKnot is one of the fastest growing online wedding photography listing directories, created as a means to provide wedding photographers with a better way to showcase their work online, connect with engaged couples who are specifically searching for their wedding photographer, and ultimately book more weddings.
While planning his own wedding in 2005, Reid (CEO) became aware of the challenges associated with scouring the internet to find the perfect wedding photographer. With literally hundreds of thousands of engaged couples struggling each year with the same problem, and tens of thousands of wedding photographers searching for new and cost-effective ways to expand online presence and display their work online in a visually meaningful way, Reid and his Dartmouth College roommate Mike (COO) set out to solve this problem.
SnapKnot was created in 2010 with the vision of infusing online technology, beautiful imagery, simplicity, and social interaction into the wedding photography industry. The end result has been a self-service online marketing platform for wedding photographers, and a free online search and collaboration tool for engaged couples that helps them quickly and easily find their perfect wedding photographer.
Reid co-founded SnapKnot with the vision of simplifying the process for couples searching for their wedding photographer online, and of providing a more effective and affordable solution for wedding photographers seeking to build their online advertising presence.
In addition to driving the overall company vision, Reid primarily oversees strategic partnerships and business development, as well as product innovation and revenue generation strategy.
Reid earned his B.A with honors from Dartmouth College, and his Masters degree from Harvard.
Mike spent several years working for a small marketing firm in Boston before cofounding SnapKnot. Mike is continually excited about working with a small, nimble team to create a site that is innovative, useful, and creates tremendous value for both photographers and couples.
Mike primarily handles operations and infrastructure for SnapKnot as well as overseeing marketing strategy, finances, customer service and public relations.
Mike is a 2002 graduate of Dartmouth College with a B.A. in History.
Lou, short for Mary Lou, has been immersed in the wedding & events industry for nearly a decade. She has worked for multiple photography studios, started her own photography business, and has even pursued entrepreneurship where she helped to build a wedding and events web application that solved a key problem in the industry. By combining her passion for photography, weddings, and entrepreneurship with her skills in marketing, design, and social media, Lou plays a key role in maintaining and developing the visual identity, marketing, and growth strategies of SnapKnot.
Lou graduated from Eastern Michigan University, Magna Cum Laude with a Bachelor of Arts degree in marketing, graphic arts and photography.
Kari has been working in the marketing and public relations industry for the past ten years at an agency specializing in travel and tourism. She has experience planning and executing public relations initiatives and has secured media coverage in publications that include The Washington Post, New York Times, U.S.A. Today, Huffington Post, and Parents Magazine. She also is a freelance writer and works to promote flexibility in the workplace.
At SnapKnot, Kari helps create a community voice through the blog and social media as well as developing and executing the public relations strategy.
Kari graduated from Old Dominion University in 2005 with a B.S. in Communication with a focus on public relations.